SONOS
	9/20/2006 5:15PM      |  Send this page to a friend.  Cabrillo Arts Pavilion
	Program Description:
	Sonos is an early stage Santa Barbara company which has developed and is selling a WiFi based, “whole house” digital audio system. The Company was founded by John MacFarlane and his colleagues, founders of Software.com, a highly successful Internet software company.\n\nThe Sonos audio system is modular, consisting of wireless remote controls and “Zone Players” (a WiFi enabled amplifier which drives speakers in a room); INSERT INTO events2 (id, isopen, title, location, briefdescrip, ldescription, date, [current], attendees, map, [time], capacity, reminders, doorpay) VALUES all interconnected by WiFi. There is no wiring from room to room. Any remote can control music anywhere in the house. Different rooms can be playing different music simultaneously.\n\nSignal sources include music streamed from the Internet (e.g. Rhapsody, Internet Radio stations); INSERT INTO events2 (id, isopen, title, location, briefdescrip, ldescription, date, [current], attendees, map, [time], capacity, reminders, doorpay) VALUES music stored on home computers or network attached storage (hard drives connected directly to the home ethernet); INSERT INTO events2 (id, isopen, title, location, briefdescrip, ldescription, date, [current], attendees, map, [time], capacity, reminders, doorpay) VALUES and traditional analog sources (CD players, FM tuners and receivers, tape decks, etc.)\n\nThe Sonos system has garnered glowing reviews from demanding critics (e.g., Walter Mossberg and David Pogue). Sales are growing rapidly. Market segmentation and distribution strategy are significant current issues the Company is addressing.\n\nPanel members:\n\nKerry Schwartz, Audio/Video consultant \nKerry is an audio/video consultant specializing in the design and installation of home theaters, HDTV and surround audio systems. He has experience integrating A/V components with home automation systems, media servers, home theater PCs and audio/video distribution products. \n\nKerry comes to the home entertainment profession after a 20-year career in the computer software field, initially as a mainframe Operating System developer at Burroughs Corp. and then as a software designer in Microsoft's Windows NT division. At Microsoft, Kerry helped create the Internet Server Group and worked as a Program Manager on the first versions of Microsoft's Web Server product (Internet Information Server) and Internet security product (Microsoft Proxy Server). He was also a trainer for Microsoft University, teaching C and C++ Windows application development. Later, Kerry spent five years in Microsoft's operations in Milan, Italy, before relocating to Santa Barbara in 2001. Kerry now consults in the Central Coast region on the design and installation of sophisticated home audio/video/automation solutions. He also teaches classes on High-Definition TV and home theaters at Santa Barbara City College.\n\nKerry grew up in New York City. He earned his Bachelorâ•˙s degree in Electrical Engineering from State University of New York.\n\nEric Robison, President, IdeaTrek, Inc.\nEric is a business advisor and strategic planning consultant. He was Vice President of Business Development and Project Development at Vulcan, Inc. (the investment company owned by Paul Allen, co-founder of Microsoft) until 2000. Eric spent 8 years managing and advising numerous technology and entertainment initiatives. His work at Vulcan included serving as Project Director of the Experience Music Project and General Manager of Clear Blue Sky Films.\n\nIn the '80's Eric worked for three of the top 10 advertising agencies:\nMcCann Erickson, Foot Cone and Belding and Doyle Dane Bernbach, working with a variety companies including Microsoft, Coca Cola, Blue Cross, Ashton-Tate, and El Pollo Loco.\n\nEric currently serves on two public corporate boards, Cumulus Media, which operates 300 radio stations in more than 60 markets, and CNET Networks, the leading source of information and services for technology. He is also a member of the Dean’s Cabinet for the College of Engineering at UCSB and the Dean's advisory board for the Graduate School of Management at UC-Davis.
	When:
	Wednesday, September 20, 2006 5:15 PM
	Where:
	Cabrillo Arts Pavilion
	Cost:
	Student $15.00 Regular $30.00 At the Door $40.00 Parking $0.00